Information obtained from regular mystery shops can be a powerful tool to measure the quality and service of an operation.
Most mystery shop reports are static and generic, varying only slightly between multiple companies, regardless of the restaurant concept.
The information within the report is subjective and not backed by facts. The shoppers themselves have simply passed an online test in order to be qualified to evaluate your operation. Not with Sensa Dynamics.
Why Sensa?
Sensa Dynamics offers a high level of specialization for the foodservice industry and feels that a mystery shop report should provide you with information that can be used to make a positive impact in your operation. We have developed the Impact Report to accompany the mystery shop. Below are some of the features that we offer to give you more useful information within a restaurant report.
Our Shoppers:
All of our shoppers are professionals within the foodservice sector. Our shoppers work as restaurant managers, owners, bar managers, distributor salesmen, food brokers, and even retired restaurant executives. Most of them are college educated and currently work in the industry.
Our Reports:
Our reports are black and white in the question style, so there is no room for interpretation with varying scales of quality or mediocrity. Either the food item was good and you would order it again or it was bad and you wouldn’t. Either the bathroom was clean or not. Pictures are taken at various segments of the visit to show exactly what the shopper is referring to in their comments. Instant read laser thermometers are used for temperature assessments so you are able to see if the actual temperature meets your spec, not whether the shopper thought the food was hot enough or not. Our shop forms are completely customizable to suit your individual needs. The shops are set by you so specific locations, times, or even people can be assessed based on your parameters.
Emergency Measures:
You can direct our shoppers to call or email someone if there are certain issues witnessed that you deem to be critical to the health and safety of guests or staff. i.e. Serving undercooked meat or molded food products.
Impact Reports:
A key element in our reporting is the Impact Report. With each mystery shop will be a written report reviewing all aspects of the visit with candid interpretations from our professionals. Pictures are taken at various segments of the visit to show exactly what the shopper is referring to in their comments. When appropriate, our shoppers will include
helpful information to solve a problem or improve a situation. Whether it is for an improved method of doing something or an actual code number for a product, the shopper will give as much information as possible to help improve your business.
Shop Scores:
Scoring is done equally across the question base as every aspect is important to the end result of a customer’s visit. On other shops the hostess may be weighted lower in the end score, but the hostess can single handedly make a guest visit a success or a failure. That simple fact makes them just as important as the food.
Other Services:
The Impact Shop is a very useful tool, and it provides enough information so you can cut back on the amount of shops needed. However, you may require other services in order to assess your operation. We can also offer:
- Simple One Page Shops
- Take-Out Shops
- Drive Though Shops
- Telephone and Internet Shops
- Inside-Out Inspections (kitchen, storage,service, etc.)
Contact Us today for more information!
